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11 ‘Natural’ Brands Secretly Owned by Big Corporations


If you enjoy shopping at your local health foods store or Whole Foods market for the diversity of brands offered, it may come as a surprise to know many of the foods and other products offered as organic and ‘natural’ are actually owned by the same mega-corporations as the products in your regular supermarket. The actual brand ownership may not be an outright secret, but crafty advertising is used to market these brands as still being from humble, grass-roots beginnings.

But if you do a little research (or just read through this article since we’ve done the work for you) you’ll find that many popular natural food and health brands are owned by industry giants like Pepsico, Danone, and Mondelez. Whether this affects your next shopping trip is entirely up to you, but we believe the best consumer is an informed consumer so with that in mind, here are eleven natural brands that are really owned by big corporations…

1. Burt’s Bees

Burt’s Bees started off as a homespun natural cosmetics brand in Maine in 1984, where Roxanne Quimby and Burt Shavitz started making beeswax candles to compliment Burt’s honey business. Eventually they expanded to lip gloss and shifted the focus entirely to personal care products when they incorporated in 1993 and expanded to North Carolina.

Today, Burt’s Bees products are a household name and the company still promotes itself as being socially and environmentally conscious. However they don’t often talk about the fact that the company was sold to chemical giant Clorox in 2007 for almost 1 billion USD.

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