2. Are the Claims Based on Independent Research?
Not too long ago a walking shoe was created promising the consumer tighter and more attractive legs just by wearing the shoe. Celebrities were photographed using this product and swore by the amazing results. Fortunately, the Exercise and Health program at the University of Wisconsin performed one of the first independent studies on this miracle product demonstrating the claims were false.
At times there will come a trendy product that motivates independent research (having no relationship with the manufacturer). It is only through this research that the public is made aware of what is fact and what is fallacy. We can access this research through Google Scholar. This search engine will only find academic research from universities all over the world. It may not be perfect, but it’s a step towards being more informed.