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12 Theories That May Explain Exercise Drop Out

2. Social Learning Theory

Social Learning Theory was developed by Alfred Bandura in 1961 and suggests that behavior is conditioned and is motivated by various stimuli, our responses, and learning from our environment.  What’s more, if we observe a particular behavior enough and are reinforced to do so, we will do it more often.

For example, if we are raised in family where both parents are physically active, we tend to be active ourselves. In addition, living in a society that celebrates physical activity, we may continue to pursue exercise because of the positive returns (such as less body fat, more energy, and the positive comments that follow).


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