The Ford Maverick aims to make headway in the notoriously tricky affordable pickup truck market. Ford got the entire automotive industry’s attention by making the Maverick the lowest-priced vehicle in the company’s 2022 lineup. Early indications have been positive: the 2022 Ford Maverick has become a surprise hit with a diverse group of consumers. In particular, the model has posted strong numbers with younger buyers and especially females. Let’s take a deep dive into Ford’s bold automotive statement with a complete look at the 2022 Maverick.
The 2022 Ford Maverick sports dimensions similar to those of a standard full-size sedan. However, Ford had the foresight to attach an appealing sticker price to the pickup truck. The 2022 Maverick’s manufacturer suggested retail price (MSRP) starts at just $19,995.
This proved to be an especially savvy move on Ford’s part once inflation began to rear its ugly head in 2021. According to CNET, the average price of a new car topped $45,000 in September 2021. That’s an increase of more than 12% compared to the previous year.
Moving beyond the price, let’s take a look at key details related to the vehicle’s physical dimensions and performance.